Discounts by card group
Own percentage per group, applied at the till automatically.
Looking for a loyalty program for your store or a retail loyalty system in Moldova? Synngate Loyalty brings discounts, a bonus system, offers, discount cards and a customer app in Romanian and Russian. Six parts work together, and you can take each one on its own.
Mechanics your marketer sets up alone
Bonuses with an expiry date
Earned on the receipt total or per line, with an advance reminder.
Offers with a banner and products
Banner, deadline and products with old and new prices.
"N for the price of M" bundles
Applies only when it is the better deal.
"Buy N, get M"
Every next item free or discounted.
Tiered discounts
The more you buy, the higher the percentage.
Birthday window
An offer valid on days around the date.
Status by turnover
A new level by purchases over a period.
Messages on the till screen and receipt
A short text for the cashier or shopper.
Offer control group
Some customers skip the offer, so its real effect shows.
Reactivation on segment change
In the ERP module a segment change triggers a rule.
One ecosystem, six parts
Synngate LoyaltyRules, customers, bonuses and analytics
Customer profile 360°
Everything about the customer on one screen
Purchase history, visit rhythm, value and 60 indicators. For every segment the reason is stored in plain words.
- no separate CRM needed;
- any indicator can be recalculated from receipts.
A ready solution, not a toolkit
Rules without programmers
Event, conditions, actions, messages: 17 conditions and 11 actions in the web center, 25 and 13 in the ERP module.
The store keeps working offline
Three calculation modes: the center, a store node and a core inside the till. A receipt is calculated in about 0.1 s, in the store node in about 8 ms. New rules reach the store in seconds.
From the ERP module to the web center without losing history
Customers, cards, groups and rules are transferred.
Lifecycle: see who is leaving before they have left
The system compares the time since the last purchase with the customer's own rhythm, not with one threshold for everyone. Each segment has a suggested action. It runs in the ERP module.
- NewRuleone visit, up to 30 days agoRecommended actionwelcome offer
- LoyalRule4 or more visits, spend in the chain's top 20%Recommended actionprotect, no extra discounts
- At riskRulea gap 1.5 to 2.5 times longer than usualRecommended actiona light message, not a discount
- LeavingRulea gap 2.5 to 4 times longer than usualRecommended actionan offer and a call
- LostRulea gap more than 4 times longerRecommended actiona strong offer
- ReactivatedRulecame back after leavingRecommended actionthanks and a second purchase
See all segments: lifecycle.
Synngate Loyalty modules
Customer app
Card, offers, e-receipt, bonuses.
Marketing cabinet
Offers, banners and messages with a preview.
Synngate till
Moldovan bank terminals, MIA QR.
Customer lifecycle
RFM, segments, 12 reports.
Loyalty web center
Rules, bonuses, till API.
ERP module
Loyalty inside your ERP system.
In numbers
12lifecycle segments
60customer indicators
3calculation modes
≈0.1 sreceipt calculation
7Moldovan bank terminal protocols
5sections in the app
Security and Law 195/2024
Data under control
Passwordless sign-in, customers see only their own data. Hundreds of automated checks, including attack scenarios.
Shopper rights
Data download and account deletion in the app. Marketing consent is off by default.
The law of Moldova
The solution takes into account Law No. 195/2024 on personal data protection. Hosted in our cloud or on your own server.
Integrations and API
Tills
- Synngate tillLoyalty out of the box
- Open API for tillsIdentify, calculate, confirm
- Bank terminals7 Moldovan protocols
- MIA QRPayment at the till
ERP
- ERP moduleRuns inside your system
- Move to the web centerCustomers, cards, groups, rules
- ConnectorsScenario agreed at the demo
Channels
- E-mailSign-in code and messages
- Web PushNotifications on the phone
- Store websiteProduct photos and prices
API
- A key for every storeA foreign store gets refused
- OpenAPI documentationFor your team
How we implement
- 1
Audit
Goals, stores, existing cards.
- 2
Data transfer
Customers, cards, groups, rules.
- 3
Rules
We set up mechanics together with your marketer.
- 4
Tills
We connect the till and check receipts.
- 5
The app
Phone card, banners, messages.
- 6
Launch and training
Start in stores, team training.
Planned
- Card in Google and Apple WalletPlannedPlanned
- "Refer a friend"PlannedPlanned
- Personal offersPlannedPlanned
- In-store product availabilityPlannedPlanned
Frequently asked questions
Do I have to replace my till?
No. We have our own till with loyalty built in, and an open API exists for other tills.
Where do I start?
With any part; add the rest later.
Do I need an app store?
No. The app opens from the browser.
What if the connection drops?
The till does not stop the sale: the calculation runs in the store node or in the core inside the till.