Articles
Practical guides for retailers: loyalty mechanics, segmentation, ERP integration, checkout and app.
Discount or bonus: what to choose for your store
A discount and a bonus look alike, but they affect margin, purchase frequency and the cashier's work differently. We compare them on one receipt and give a rule for choosing.
Read more → Practical guideHow to launch a loyalty program in a store
A step-by-step launch plan: from the goal and mechanics to cashier training and first measurements. No promised timelines: they depend on your chain.
Read more → Customer analyticsRFM for retail: how to split customers into useful groups
R, F and M explained with a store example: how scores are calculated, who sits in the corners of the matrix and what to do with each group. The method is simple, but it has limits.
Read more → Customer analyticsLifecycle segments: who is new, loyal, leaving or lost
New, loyal, at risk, lost, reactivated: what each segment means, how the threshold is set and which action follows.
Read more → Customer appLoyalty app without an app store: strengths and limits
What a web app (PWA) is, how it is added to the home screen, what works offline and what it cannot do. An honest look at the strengths and limits.
Read more → Data and the lawLaw No. 195/2024 and your store's loyalty program
What a loyalty program knows about a shopper, what rights people have and what to ask your vendor before launch. This is not legal advice.
Read more → Moving to a digital programFrom plastic cards to a card in the phone, history intact
How to move customers, cards, groups and history from an old system to a new one without losses. Plastic stays an option: it can live next to the card in the phone.
Read more → Calculate with your own numbersHow to calculate the payback of a loyalty program
A step-by-step formula: discount cost, frequency growth, a control group. No market averages: every input is yours, and the example below is made up.
Read more → Choosing the architectureLoyalty in ERP or on the web: how to choose
A loyalty module inside the ERP or a web center: how they differ, when each fits, how to switch without losing history and when to use both.
Read more → What to avoidLoyalty program mistakes and how to avoid them
Ten common mistakes: discounting people who would buy anyway, over-complicated rules, no measurement. Each has a warning sign and a way to fix it.
Read more →See the solution on your own network
A 30-minute conversation about your loyalty program, with no generic slides.