This page collects questions about a loyalty program for a store: how to start, how it works at the till, what the shopper sees and what analytics the marketer gets. We use no figures or promises that the product does not have: where something is configured per project, we say so. The overview is on the home page, details are on the pages about mechanics, integrations and implementation.
Choice and launch
What is Synngate Loyalty?
A loyalty system for retail: discounts, bonuses, offers, a card in the phone and customer lifecycle analytics. It runs in your ERP system, in the web center and at the till.
Can I take just one part?
Yes. You can start with the ERP module, the web center, the till or the app, and add the rest later.
Is there a demo of the app?
Yes, at the demo we show the app with illustrative data: the card, offers, receipt and bonuses.
How much does it cost?
The cost depends on the set of modules and the number of points, and we calculate it after the demo.
How fast can we launch?
The timeline depends on the number of stores, tills and the state of the data. We give an estimate after the audit, and one point launches first.
Do I have to change my ERP system?
No. The loyalty module runs inside your ERP system, and the web center exchanges data with it through connectors; the content of the exchange we agree together.
Can I transfer customers from my current program?
Yes. Customers, identifiers, groups, the product catalog, special prices and rules are transferred, and the calculation is checked against the old one.
The till and connectivity
Do I have to change my till?
No. We have our own till with loyalty out of the box, and other tills can use an open API. We discuss the connection at the demo.
Can I work with several stores and formats?
Yes. Rules are bound to a chain, point or division, while the customer is the same everywhere.
What happens if the connection drops?
The till does not stop selling. Calculation runs in the store node or in the core inside the till, and receipts are resent once the link is back.
Which bank terminals are supported?
The Synngate till works with 7 Moldovan bank terminal protocols and accepts MIA QR payment.
How do I find out why a discount did not apply?
The API calculation response lists the rules that did not apply and the first unmet condition for each.
The app and data
Do I need an app store?
No. The app opens in the browser and is added to the home screen. Languages: Romanian and Russian.
Is a plastic card required?
No, the card lives in the phone and opens even without internet. A plastic card can be linked with a PIN.
How does the customer manage their data?
They download their data, delete the account and switch consents on or off themselves. Advertising consents are off by default.
Does the solution take Law 195/2024 into account?
Yes, the solution takes into account the requirements of Legea nr. 195/2024. A legal assessment for your company is given by a lawyer.
Where is the data stored?
In our cloud or on your server, as you choose during implementation.
Analytics
What does lifecycle analysis give me?
12 segments, 12 reports and 60 customer indicators in the ERP module. Churn is judged by the customer's own rhythm, and an action is suggested for each segment.
How do I check that an offer works?
Turn on the control group: part of the customers does not get the offer, and the comparison shows its real effect.
Which reports are in the web center?
Sales and discounts by rule, offer effect, account balances, store receipts and a "why the discount did not apply" report.